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Best practices to market your small business with a limited budget

Updated: Jul 9, 2019

Running a small business targeting limited budget is a huge task. When your budget tights your neck, you probably cut the first expense that you put on marketing. Traditional marketing methods like advertisement, printing pamphlets are little expensive in line when compared with many marketing tools. So understand and analyze every tool and choose the right one that is useful for your business.



Here are the best practices to market your small business with a limited budget.


1. Market your product wherever you go


Never stop marketing at any part of your day. Where ever you go, you should be promoting your product all the time. And thus you create a strong base for your product promotion.

Several researches have proved that the average attention span of an adult is about 6 to 8 seconds. And moreover that’s the time you have to capture some ones attention. You need to engage them very interestingly providing all the benefits of your product, provided how it will transform their life style by using your product. Invest good time to create quality scenarios to your business.


2. Concentrate on your community


You don’t need many things to push you big while you are putting efforts to marketing. You should focus on the local community that is around you. You could sponsor local events or carry a charity sponsorship in your area. You could reach your potential customers when audiences hear your name through your sponsorships. Make consistent efforts to search more chances to reach your customer with your marketing messages.


3. Collaborate with other business folks


You need to have a strong bond with your fellow organizations. Have a collegial, non-competitive business in your area so that it would help both of your organizations to grow. Joint coupons, fliers and pamphlets, reciprocal website links, bundled promotions are the common activities you can carry out when you join hands with other organizations to promote both your brands in common. By this gesture, you can extend your customer base reaching a good number of new audiences to your business.


4. Accumulate strong network


You need to have a strong network around you in order to promote your products. Engage with all the people around you, shake hands, get to know about your people around you and their ambience and spend a quality time with them. Networking is not easy and it is not the fastest mode as you think, you need to commit a huge time that could serve you the best output to market your brand.


5. Provide a sound speech


Always give a sound speech where ever you get an opportunity to do so. There are many firms looking for qualified experts in various subjects. Use that kind of platforms to market your business. The more you grab these kinds of opportunities, the more it adds credibility and identity to you and to your business.


6. Create a unique website


One of the fastest and affirmative methods to market your product is by creating website for your business. You could have tons of customers for your business. But having a stunning website will add a good amount of customers to your business. In today’s technology, everything has emerged in technology aspect. Having a quality website will help you to reach out more audience educating them more about your products. You need to provide an elegant and interactive website to your customer base. Companies like Wixgle are pioneers in the process of web designing and delivering dazzling unique websites for their clients.


7. Seek for referrals


Never feel shy in asking your customers for referrals. Not everyone will do it on own but if you insist, they will surely come forward to help you by giving referrals. Referrals are the easiest way to get new customers. And make sure if you are not asking for referrals, you are missing more opportunities.


8. Build strong relationships


You need to build a strong and quality relationship with your existing customer and new audience that arrive at your business door step. One common and potential way to maintain a good relationship is to be in touch with your customers through e-mail marketing. When you reach your customers, make sure that you receive their e-mail ID’s, so that you could initiate a communication with your customer. Start by providing useful professional information to your customers through e-mail.


9. Have attractive coupons for your new customers


One way to grab attention from your audience is to provide coupons. Several researches have proved that providing coupons will elevate your business increasing your sales. Coupons can also make your customers to visit you again. Once they are provided with a coupon for a discount to use for future business, chances are very high that they will return back to you.


10. Provide the real experience


You need to provide the customers of having the real experience with your product. This will help to know your product more closely. Feel free to give those free trails or sample of your products. Your audience will be completely satisfied to purchase your product once they have experienced it. So focus on the points of what to be done to make your customer satisfied and comfortable.


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