Updated: Jul 21, 2019
Building an effective relationship with our clients
In Wixgle, one of the crafty methods we implemented to improve our business level was to build a strong relationship with our customers. Every time we focused on this, the results were fruitful gaining more new customers for our business. The major advantage that helped us was gaining high client attention and a rapid boost in referrals. Many entrepreneurs claim the 80/20 principle, which means 80% of their sales come from 20% of their customers. Hence we always valued our customers and from that point, we always made sure that we have never missed out any objectives to grab our customer’s attention.
Here are a few initiatives we practised to build a strong relationship with our customers.
1. The process of understanding our client
Initially, we created a proper outline of our client. The first task was to understand the client and their requirements. We strongly focused on client's professional field, the range of the client's target audience, the client's budget. We carried out several procedural steps that made us understand our client and their requirements in all dimension. We have never failed in impressing all our clients with the initial phase of presenting our ability to frame our project proposals.
2. Our client's trust in Wixgle helped us to progress rapidly
The other major factor we focused on our client was to gain their trust. Seriously when you do business, you need people around you to trust you and that freedom would give you enough space to explore all possible paths that makes your team successful. As a team, we organized a clear working schedule that gained the customer's trust. As a result, we never lacked time in delivering our outputs. We have always stood by our client’s side, making them feel included in every part of our process.
3. The process of transparent communication with our client
We were very keen on having a straight clear communication with all our clients. We were very transparent in every communication objectives such as the time when clients can expect us to be available for queries when we require assets from them, the number and timing of the revision we offer, project timeline, budget etc. Once we are done with the verbal deal, we usually go for the signed agreement. This has helped our team to prevent conflicts as we have managed mutual expectations via direct and clear communication.
4. We always remembered the fact that our customer is a human too
In Wixgle, we have always perceived our client as a human too. This helps to bridge the gap between ourselves and the client providing room to a solid working relationship. When we begin up with an initial meeting with our clients, apart from the official talk we slide into some personal queries such as how they found themselves in this business, discuss their professional journey, what is their driving force? And moreover who are their families? What pets they have tamed? What are their future travelling plans? Associating our clients personally to our team has benefited us to the core providing a solid space of comfort between us.
5. We always planned for a long term relationship with clients
As a team, we understood the difference between a customer and a client. Making our customer into our regular client was a huge responsibility. Every time the project is accomplished, we do mail our client with a thank you note has a clause to get back to them in the next couple of months. At every course of intervals, we used to stay in touch with our clients by sending them wishing messages and enquiring their progressive activities and also reminding them that we would be available at their desk at any time needed.
The process plan – “Wixgle”
1. What we do
Wixgle is one of the leading website designing company with thousands of clients all over the globe. As a team, we are a bunch of tycoons setting up a unique benchmark in the field of brands, web designing and developing centralizing quality and innovations. Our primary objective is to build best in class, robust, interactive and easy to navigate websites for the convenience of users that every client needs.
2. What makes Wixgle to stand out of the crowd
As a team, we have never failed to satisfy our client’s requirements on time. Our greatest strength is to deliver the project on board with high quality on time. The period we provide for every project has always gained applause from our clients. Offering innovative ideas to execute our client's project has differentiated us among others.
There are several web designing companies all over the globe, Yet Wixgle acts as the best option that many would choose.
3. Understanding our client's potential customers
When we start the web designing task for our client, we start with a few kinds of research on our client profile. The important research we initiated is discovering our client’s potential customers. We start up with research, gaining all the relevant information about our client's potential customers. Then we initiate the web designing process according to the facts and information of the client's customer. The primary objective is to attract our client’s potential customers and hence we do show more concern in building the structure and design pattern of the website as per their point of view.
4. Analyzing client’s competitor
We showed up more effort in studying our client’s competitor. This way has helped us to analyze and understand the various facts and information about their business. When our client points out their competitor’s name, the first task we accomplish is checking out their online presence. Observing their website structure and design, their social media activities has helped us more to learn about our client’s market. This, in turn, has gained a lot of positive feedback as we could work to design our client’s website considering all the strategies.
5. Embedding client’s vision
Many of the clients who came to us were aware of the fact that their business should have some kind of online presence. Many of them were in the dilemma of how to accomplish this task. When they met us, we gave us the proper outline of how a website would help their business. Based on their goals, we embedded our client’s vision in our web designing project. We were so specific in their goal requirements and thus every project turned out to satisfy our client needs. Our design depends upon our client’s perspective such as brand awareness, educate site visitors about our new features and services, encourage new sales etc.
6. Working on existing website design
Most of the clients have sought us with an existing website. We listen to them keenly about the obstacles they face in the existing format and analyze their requirement. We usually go through the entire site with the client with queries to make sure what disturbs them. Maybe the design, the bandwidth, lack of features etc. may be the reason behind the client's decision to modify the site. Having enough words with our client has helped us to meet their requirement. Many of our clients who came with existing web designs were using Google Analytics. We prescribed our clients to just go through the data to gain some facts, what pages do visitors go through the most, and what usually makes them close the tab. With these facts we made our clients understand were you falling short.
1. Graphic design
We, as a team have worked for thousands of clients in building our client’s brand identity, designing the client's logo and many more activities such as creating a graphic language and more. We clearly understand the fact that visualization is the primary key to gain users attention and hence we have shown tremendous effort in providing a strong and quality graphic design in our every project.
Our popular graphic design services range from
· Customized logo
· Brand development
· Visual content
· Professional photography
· Edit images
We have a strong and dynamic web design team which has a range of design tools such as
· Adobe XD
· Adobe Illustrator
· Adobe Photoshop
· Adobe Aftereffects
· Social media guide size
2. Web design
Wixgle has a team of Wix expert to create a ravishing unique website for your business. Our team also focuses on redesigning the client's existing website as per client’s requirements.
Our popular web design services are
· Classic website
· Advanced website
· Migrate website
· Redesign website
· Mobile website
3. Web development
Here at Wixgle, We have a team of developers to add functionality, sophisticated web applications and custom store capabilities. Through expert developers, we create a strong platform in building the structure of our client’s website as an organized one.
Our popular web development services are
· Coding guidance
· Custom site functionalities
· Third-party services
· Content with database
· Custom input forms
· Custom design and behaviour
4. Online store
Online stores have spread their wings widely all over the globe through the internet. We provide our client with the best shelter to create tour professional online store, showcase your products, set up shipping and more. We play a significant role in building online stores for many online shopping giants all over the globe.
Popular online store services
· E-commerce website
· Advanced capabilities
· Store settings
· Store optimization
5. Marketing and promotion
In today’s world, there is no powerful influence more than marketing and promoting a product. We have a team of digital marketing experts to promote our client’s website, lunch e-mail marketing campaigns and makes client’s website found on Google. Wixgle has always stood by the client-side in promoting their product at a high profile.
Our popular marketing services are
· Search Engine Optimization
· Ad Setup
· Written content
· e-mail marketing
Here at Wixgle, we play strong with all sorts of SEO techniques. SEO plays a major role in ranking our client’s website and hence our SEO team creates a standard benchmark in positioning our client’s profile at the top of the chart.
Wixgle’s approach towards web design
You need to understand the fact that by changing the method of approach a website project, you could not only sell more services to your client but also can establish a strong everlasting relationship which fetches you further projects. Wixgle has stood top of the chart in approaching every project in a different aspect. Our client's website is always credibility to their business. Hence we design our client’s website to be richer in quality and innovative carrying professionalism.
Our way of approach is initiated with brand identity.
1. Enhancing brand identity
Collection of all brand elements like logo, business cards, brochure, product packing and website which is used to illustrate the desired image to the client comprises brand identity. Wixgle, as a team has always shown par excellence in creating a brand identity to our clients.
2. Building a brand image
At Wixgle, we play a significant role in building a brand image for our client’s product. Our main objective is to visually please our client’s potential customers. With an impeccable designing team, Wixgle has always stood at the topmost position promoting high profile brand image to our clients.
Queries we worked on
To build a brand identity for our clients, we researched and studied every fact of our clients. This allowed us to ask a few questions to our clients – who, what, where, why and how. These questions helped us to analyze every possible dimension of our clients business.
The initial query starts with who are they. This question possibly helped us to understand who they are briefly. Some of our clients had a logo already existing which helped us to understand more about their company and many clients who didn't have logo got a chance to work with our design team to build their unique logo at a very short period. The initial phase of the query was followed by who are their potential customers? This made us picture out a proper outline in understanding our client’s potential customers as we could design the process on their perception.
We made a serious study on what they do. What is their process flow? What kind of services do they offer their customers? These kinds of questions helped us in creating a strong website platform to run our client’s business more efficiently.
Where the business is located? Yes! We showed keen concern in the physical location of our clients. Some of them were on online. This query helped us in building search engine optimization for our client’s website.
The why factor – The most primitive factor that we analyzed is why consumers need to choose our clients products or service? What differentiates our clients from their competitor? Who are their competitors? We analyzed our client's competitor's online presence. This helped our team to plan a strategy to work for our client's website.
This query was our major challenge. We needed all the prior information on how our client wants to interact with their customer. Our clients pointed out a various call to actions including contact through phone or direct visit, making an online purchase, booking an appointment, subscribing to client's mail list, follow on social media.
Our workflow – "Wixgle”
Here at Wixgle, we follow the clear procedural workflow to attain our goal. At every phase of our project, we ensure that we design the workflow as per our client requirement.
Our workflow carries seven procedural steps
1. Get input from clients using strong queries
2. Propose an impeccable website design to clients
3. Initiate the design process
4. Finalizing the design process
5. Testing the output
6. Launch the website
7. Monitor and maintain the website
Our extended arms - “Wixgle”
Here at Wixgle, we offer our extended arms to all our clients to improve the performance and security of the website all over the time though website maintenance services. We allow our clients to enrol in our monthly/ annual subscription plans to benefit our website maintenance services.
Our website maintenance services include
1. Hosting renewal
2. CMS support and maintenance
3. Product or service update
4. Overall site improvement
5. Regular updates
6. Tech support
7. Google analytics
8. Html and java scripting
9. Online specials
10. Interactivity maintenance
11. Content writing
Many of our clients relied on our website maintenance services just to ensure usability, security and functionality. Apart from services, Wixgle provided
1. Dedicated team
2. Ravishing skillset
3. Online support system
4. Full-service agency
5. Weekly/monthly/ yearly subscription plans as per the client's decision.
The fruitful delivery
Once the entire process is accomplished, we set to hand over the project to our client. Handing over the project to our client is our most important responsibility that we look through. Though the ownership transition is made at the post-processing level, we usually picture out the protocols to our client at an earlier stage itself. To have resourceful handover, we created a few checklists that could help bout of us.
1. Place mutual expectations for the site handover with your client
The first thing we did was to make every client understand what they would receive at the other end. What post work we would support them after the delivery. These sorts of talks made us meet our mutual expectations.
2. Talk about the ownership to your client
At the initial stage when we started to design our client's website, we were very keen on providing access to our clients. We design every process with our account which helped us to have full control over the entire system. We were in no worry that our stakeholders from client-side might accidentally or unexpectedly modify some changes before the task is accomplished. Once the entire process is done, we transfer the ownership rights to the client for their future access.
3. Organizing website crash courses
After the post-processing work, we carry out an open meeting with our clients to teach them how to use their official business website efficiently. Here at Wixgle, we as a team give up presentation to our clients employing their business strategies, future goals, vision etc.
4. Be in touch to upsell
After the launch of our project, we still worked for all the post-work. We provided a solid platform in supporting our clients at regular intervals after the project delivery. Once done with the project, we usually initiate a conversation mail with thank you message providing more exclusive business offers to your client. This process is followed by setting a reminder for regular intervals to get in touch with our client.
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